"Mr. Elumelu, Not Tony": UBA Chairman Corrects Young Graduate in Viral Moment, Sparks Heated Debate on Corporate Etiquette.
In a moment that has quickly become one of the most talked about interactions on Nigerian social media, Tony Elumelu, the Chairman of the United Bank for Africa (UBA) Group, gently but firmly corrected a young female graduate who addressed him by his first name during the bank's Graduate Management Accelerated Programme graduation ceremony on Thursday.
The exchange, captured on video and now spreading rapidly across platforms, shows the young woman confidently beginning her interaction with "Good morning, Tony." Elumelu, initially appearing to mishear, responded with "Toyin? Toyin?" When she repeated her greeting, clarifying she had indeed said "Tony," the billionaire businessman took the opportunity to establish his preferred form of address.
"Okay. No, you won't call me Tony," Elumelu stated clearly. "You'll call me Mr. Elumelu or TOE. You won't call me Tony, or Chairman. I don't subscribe to that kind of... Oyinbo life, okay?" The young woman promptly corrected herself, offering a respectful "Good morning, Mr. Elumelu" before proceeding with her question.
The response has ignited a passionate debate across social media, with Nigerians divided on whether the correction was appropriate or whether the young graduate was simply following modern corporate culture where first name basis is encouraged.
Some voices have risen in strong defense of Elumelu's position. One X user noted that "This isn't about Tony Elumelu being a billionaire. It's about basic social intelligence. If you are on a formal stage addressing someone in his official capacity, there is a difference between knowing him and addressing him appropriately." Another user questioned the woman's familiarity, asking pointedly, "Even in the so called 'Western world,' your formality should still be by title 'Mr, Mrs/Miss.' Tony? Na you born am?"
However, others offered a more nuanced perspective, suggesting the young woman may have been following workplace conventions where employees are encouraged to address senior executives by their first names. One social media user, referencing Gen Z workplace culture, noted that "Most corporate culture mandates staff to communicate on a first name basis, and our Gen Zs clearly don't read the room as well. TO corrected her respectfully though."
The incident occurred during the celebration of 374 young professionals completing the bank's prestigious Graduate Management Accelerated Programme, which Elumelah shared has now trained over 5,000 young professionals across African markets. The bank congratulated the graduates, urging them to "go forward with purpose, lead with courage, and continue to shape the future."